Author(s): C. Vijayabanu, R.Gayathri, S. Sai Prashanthi, G. Subalakshmi

Email(s): vijayabanu@mba.sastra.edu , sai15847@gmail.com.

DOI: 10.5958/0974-360X.2018.00234.2   

Address: Dr. C. Vijayabanu1, R.Gayathri2, S. Sai Prashanthi3, G. Subalakshmi4
1Centre for Nanotechnology & Advanced Biomaterials (CeNTAB), SASTRA University, Thanjavur 613401, Tamilnadu, India
2School of Electrical & Electronics Engineering, SASTRA University, Thanjavur 613401, Tamilnadu, India
3School of Chemical & Biotechnology, SASTRA University, Thanjavur 613401, Tamilnadu, India
*Corresponding Author

Published In:   Volume - 11,      Issue - 3,     Year - 2018


ABSTRACT:
Digital evolution in the 21st century has primarily made significant transformation in the society, culture and lives of the people. As stated in the business line report, “India has the world’s largest youth population and it is also progressing in technical connectivity thorough internet and mobile phones. At a time 2.8 million are connected 5.2 million through mobile devices”. In retail, banking, insurance, education etc. sectors the digital penetration is very high and it is the right time for Pharmaceutical companies to transform with a right blend of e –Detailing strategies and culture.


Cite this article:
C. Vijayabanu, R.Gayathri, S. Sai Prashanthi, G. Subalakshmi. Strategic Thinking -E-Detailing for the Pharmaceutical Industry-A Case Study. Research J. Pharm. and Tech. 2018; 11(3): 1255-1258. doi: 10.5958/0974-360X.2018.00234.2

Cite(Electronic):
C. Vijayabanu, R.Gayathri, S. Sai Prashanthi, G. Subalakshmi. Strategic Thinking -E-Detailing for the Pharmaceutical Industry-A Case Study. Research J. Pharm. and Tech. 2018; 11(3): 1255-1258. doi: 10.5958/0974-360X.2018.00234.2   Available on: https://www.rjptonline.org/AbstractView.aspx?PID=2018-11-3-81


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RNI: CHHENG00387/33/1/2008-TC                     
DOI: 10.5958/0974-360X 

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